UKI HASHI awarded gold award at iF Product Design Award 2010!
UKI HASHI has won one of the most prestigious design awards, an iF gold award at the annual iF Product Design Award 2010 (Hanover).
Comments by the juries are below;
"A product from Japan for Japanophiles the world over: the raised points of these chopsticks means that you can simply place them on the table without the need for a chopsticks stand. They are the ultimate expression of the fulfilment of both formal aesthetic and cultural requirements. Design as simple as it is wonderful."
UKI HASHIがドイツのインターナショナル・フォーラム・デザイン・ハノーバーが毎年開催する世界的に最も権威のあるデザイン賞の一つ、IF PRODUCT DESIGN AWARD 2010にて最優秀賞である金賞を受賞しました。
以下審査員のコメントです。
"A product from Japan for Japanophiles the world over: the raised points of these chopsticks means that you can simply place them on the table without the need for a chopsticks stand. They are the ultimate expression of the fulfilment of both formal aesthetic and cultural requirements. Design as simple as it is wonderful."